Selling is about getting and keeping customers
Nothing else matters.
You’ve invested thousands of dollars to acquire the customers you have. Tens of thousands more have been given in discounts to close the deals. And without apologies and with a poke in the eye, when customers walk out the door for your competitors, they’ll take new sales with them that should have been yours.
Where you’re losing sales
Cross-selling customers may make you uncomfortable. Sensing your unwillingness, competitors will use the sales you’ve left on the table to sneak their foot in the door.
No customer stays with a competitor forever. Take the time to
position yourself to be #2 in order to become #1 when change is made. You may never get the chance again.
Finally, coax referrals from those who champion your cause. Give them reasons to give you their leads.
Now the money question
How much are you willing to lose before you’re willing to change from doing nothing to doing something? $1000? $10,000? $100,000? $1 million? All?
Before you cross that line, cut your losses. Send You’ve Got Contacts sales & marketing email postcards. They get and keep customers – because nothing else matters.
Customers knocking down your door>>
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