Yellow Page Tool
Yellow Page advertising may be the only marketing strategy you have.
Whether it is or it’s not, you’ve got to turn your Yellow into gold. But you don’t have to thud along in Yellow Page advertising and be just another name in the crowd.
Every call you get, every email your ad brings in becomes an asset that can make you money now or in the future. Customers are assets. Customer lists are assets. Would you fire an employee if he sold your customer list, your assests, to your competitor? Of course you would. It’s your business.
What if he intentionally destroyed or sold a list of qualified prospects who have contacted you and who have the need, motivation, and money to buy? Prospects are assets too.
When someone clicks on your Internet Yellow Page email link, or uses your link in your directory ad to contact you, you’ve connected with a qualified prospect. But chances are once you respond you’ll delete the email or save it to your hard drive to spin in oblivion forever. Is this any way to treat an asset?
By doing either, you’re burning your Yellow Page advertising dollars. Your ad got buyers to contact you but you’ve wasted the leads. But don’t fire yourself yet. Learn from your mistake. Advance to the next level of marketing. Start a prospect list that gives you permission to market to people who contacted you.
You couldn’t buy a better list from a name broker if you tried. I guarantee you could sell this list to any of your competitors and name your price. That’s how valuable it is. But yet, right now, you’re Yellow Page advertising is getting trashed. Literally.
Set a goal: make your Yellow Page contacts work for you. Market to them once a month and turn those names into gold. Create a list of prospects, people who contacted you.
- Get permission to send them a
You’ve Got Contacts D-I-Y Sales & Marketing Email Postcards ™ once a month.
- Then send them a fun, entertaining – and short – email postcard to create top-of-mind awareness.
- Track the effectiveness of your Yellow Page advertising by the number of names you collect.
Keep your Yellow Page dollars working for you long after the line’s gone dead. You’ve got the Midas touch – if You’ve Got Contacts.
(For more detailed information for how to make your Yellow Page advertising pay off for you, download my free ebook, The Midas Touch of Yellow Page Advertising – Turning Your Ad into Gold.)
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