Referral Tool
(I received the following information on referrals from Joe Girard, the four-time Guinness Book of World Records #1 Salesman in the World. He helped me to become the #1 salesperson in the nation for my previous Fortune 500 Company for three years. For a more comprehensive, detailed account on how the program works and how to set up your own using the
You’ve Got Contacts
D-I-Y Sales & Marketing Email Postcards ™ download my free ebook, Selling without Cold Calling? – the Holy Grail of Selling, and read the chapter “Referrals Grow on Trees”.)
The place where you’re losing the easiest money in sales is your failure to get referrals.
The reason 99% of salespeople can’t get referrals is because they don’t have a clue. The occasional query, “Oh, if you know anyone who would like to buy my product, please tell them”, won’t cut it. You’ll never come close to getting the referrals that should be yours. That translates into thousands of dollars in lost sales every year because you don’t have a plan.
Until now.
Send your
You’ve Got Contacts D-I-Y Sales & Marketing Email Postcards ™ once a month to every person you know, whether a customer, prospect, co-worker, friend, or relative. Girard’s Law of 250 found that every person you know, knows 250 others you don’t. He said this gives you a tremendous amount of leverage for getting referrals. Girard said that even though the person you’re talking with today isn’t buying today, she has 250 friends, many who might buy this month or next. She can give you their names. If she remembers you.
Here’s Joe’s million-dollar idea to get you referrals. Joe sent a card to every customer and prospect each month. 13,000 cards a month. (This was before computers and the Internet.) That was expensive. He paid two full-time workers to address the cards, seal the envelopes, and lick the stamps. He paid thousands of dollars each month just for the printing and postage. But still he sent 13,000 cards without fail.
His message was always the same: “I like you. Joe Girard.” Joe’s cards had to accomplish three goals: (1) get his name in front of each person for just one second a month; (2) sell Joe, not his product (automobiles) by getting people to like him and trust him; and (3) get people to remember him first when they or their friends were ready to buy.
Sending You’ve Got Contacts D-I-Y Sales & Marketing Email Postcards ™ meets Joe’s goals without the exorbitant costs. Send one or 10,000 cards at once. As often as you want.
You’ve Got Contacts D-I-Y Sales & Marketing Email Postcards ™. Finally. A real-world referral program you can use. At the click of a mouse.
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