PR Tool
“At home I am a nice guy, but I don’t want the world to know.
Humble
people, I’ve found, don’t go very far.” – Muhammad Ali
It’s not the best service or product that sells the most. It’s the best advertised service or product that wins hands down.
It’s okay to be humble about some things. But keeping quiet about your services and products that can help others is like knowing the secret of world peace but not telling anyone because you don’t want to draw attention to yourself.
Public relations is the business of inducing the public to have an understanding for and goodwill towards a person, firm, or institution. For example: “I am the greatest!” (That probably only works with Muhammad Ali though. But you get the picture.)
Public relations is about getting your message into the hands of potential buyers by first giving them something of value unrelated to your service or product. According to Public Relations for Dummies, to be effective you need to provide information of value to capture your customers’ attention in order to draw them to your marketing message.
You’ve Got Contacts D-I-Y Sales & Marketing Email Postcards ™ are your PR department on a postcard. The Good Advice series uses fun facts to make customers say “Wow!” Snapshots of American History ™ peaks their curiosity. Snippets give ideas that work. Just A Thought… ™ grabs emotions. With the carefully designed layout of the email postcards, your recipients’ eyes are drawn to your marketing messages where you can place your advertisements, ask for referrals, or cross-sell new services or products. Each email postcard becomes an anticipated PR event.
Get the word out with You’ve Got Contacts D-I-Y Sales & Marketing Email Postcards ™. You can be humble on the way to the bank.
(For more detailed information for how to use the You’ve Got Contacts D-I-Y Sales & Marketing Email Postcards ™ as a PR tool, download my free ebook, Selling without Cold Calling? – the Holy Grail of Selling, and read the chapter “PR on a Shoestring”.)
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