Marketing Tool
If you can’t get – and keep – customers, you’re out of business. Nothing else is important.
“The short definition (of marketing) is the profitable getting and keeping of good customers. The only sustaining life force in any organization, in any enterprise, is the getting and keeping of customers. Every single job in a company must directly or indirectly help to get and keep customers. Every employee’s job function is a part of the marketing definition.” So says Jeffrey J. Fox in his book How to Become a Marketing Superstar.
Marketing isn’t just the responsibility of the sales and marketing departments. Your service department has access to customers the sales department never sees. They should be having monthly drawings for prizes and collecting business cards in a fishbowl to gather email addresses and get permission to send monthly You’ve Got Contacts D-I-Y Sales & Marketing Email Postcards ™ to promote additional services and products.
Bookkeeping has contact with your customers every month. Why aren’t they using their leverage to cross-sell your new services and products with their own You’ve Got Contacts D-I-Y Sales & Marketing Email Postcards ™ to every customer in your database?
Management should introduce themselves to every new customer with You’ve Got Contacts D-I-Y Sales & Marketing Email Postcards ™. Once a month they should send the cards to ask “How are we doing?” They’re going to need that relationship to save the account when that customer’s salesperson leaves for greener pastures.
Sales should be sending You’ve Got Contacts D-I-Y Sales & Marketing Email Postcards ™ weekly or bi-monthly to create top-of-mind awareness and to keep the competitors at bay. Use them to promote new services or products. To give company news. To let customers know you appreciate their business. The fastest way to lose a customer is to let them forget you because you forgot them.
Marketing is about getting and keeping customers. You’ve Got Contacts D-I-Y Sales & Marketing Email Postcards ™ is about getting and keeping customers. What are you about?
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