Advertising Tool
You advertise because no one is beating a path to your door.
Advertising isn’t just something you see in the newspapers or on television. Advertising encompasses many forms. When you cold call, when you network, when friends ask what you do, you’re advertising. You’re telling people how you can make their lives better. But you need to do it more often and do it better with the limited budget you have.
You don’t have to be a large company to advertise. Individual salespeople should be self-advertising. Small businesses. Home based businesses. But don’t think that advertising is complicated or expensive in this Internet age. You don’t need to hire an agency, copywriter, or pay hefty media costs. Use the tools available to you now.
And follow this advice from the professionals:
- H.A. Overstreet (Influencing Human Behavior) said the key problem in the hectic world today is capturing people’s attention. He said that “The person who can capture and hold attention is the person who can effectively influence human behavior.”
- “Advertising requires repetition of the message. Entice the reader with a thought more interesting than the thought she’s thinking. The common, the mundane, the average, the predictable are ignored; the unusual, the intriguing, the fascinating are immediately spied and examined. (Your) goal is to cause the reader to willingly give (you) her attention.” Roy H. Williams, The Wizard of Ads.
- “Customers want to be involved with your message. Capture their attention in intriguing ways. Get them comfortable with you. Sell without really selling. Let the customer know we’re always here when they need us.” Robert Liodice, CEO, National Association of Advertisers.
Sending You’ve Got Contacts D-I-Y Sales & Marketing Email Postcards ™ work because they’re short, entertaining, and fun. They’ll capture and hold your customers’ attention; create repetitive advertising; sell without selling. They let your customers know how to find you when they’re ready to buy.
Sending You’ve Got Contacts D-I-Y Sales & Marketing Email Postcards ™ will get your foot in the door and keep it there, while your competitors continue waiting for opportunity to knock.
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