Remind me.
“I could sell to anyone. If I could just find them.” What’s new?
“I need what you sell. But not today. Don’t try my patience with details. Don’t call me each week. Just remind me who you are. How to find you. When I need you, I’ll remember you. If you remind me.”
Selling is a trick. Ask the magicians of selling.
The trick is in the finding.
Find new customers today.
Help them find you tomorrow.
Find new sales in your old customers. Cross-selling works. Find surprising ways to make it. Your customers leave, creating opportunities for competitors. Find ways to stop the exodus. Things change: needs come and go; money comes and goes; competitors come and go. Find sure fire ways to get remembered in the middle of change. Thousands of what you sell sold this month. Find ways to become visible to the legions of the buying invisible. Referrals are given by customers, co-workers, and friends that belong to you. Find a way.
Consider it done.
You’ve Got Contacts. Sales & marketing email postcards. Sent monthly they cement relationships; lookers turn into buyers. Sending them increases opportunities for referrals, cross-selling, and customer retention. Guaranteed: you’re remembered first when competitors’ customers are ready to become yours.
You’ve Got Contacts sales & marketing email postcards. They market. Advertise. Sell. You.
Why B2B’s instead of newsletters?
How do B2B’s stack up to time-wasting-maddening-to-create-content newsletters?
| |
READ:ignored
FUN:bore
ENTERTAIN:drown
SHORT:neverend
CAPTURE ATTENTION:chase eyes away
EASY:difficult
SHOWN:trashed
SAVED:tossed |
Remind them.
“I need what you sell. But not today. Don’t try my patience with details. Don’t call me each week. Just remind me who you are. How to find you. When I need you, I’ll remember you. If you remind me.”
Opportunity doesn’t knock; its door is open. Insert foot. You’ve Got Contacts.