Yellow Page advertising. It’s got to be done. Your competitors are doing it. You’re doing it. Who knows, it may even be the only marketing strategy you have. But you don’t have to be just another face in the Yellow Page crowd.
The Midas Touch of Yellow Page Advertising – Turning Your Ad into Gold shows you how to create your most important asset from your Internet or directory Yellow Page advertising that will lead to word-of-mouth referrals, turn shoppers into customers, and increase repeat business from existing customers. In short, turn you ad into gold.
Chapter 1 – 26.2 Miles…going the distance. A marathon is not won in the first 100 meters. Selling, marketing, and advertising is a marathon. Turn your Yellow Page ad into a golden marathoner at a fraction of the cost.
Chapter 2 – You’ve Got Mail…creating gold out of thin air. “ Asset, n. Anything that can make you money now or in the future.” You’re throwing away the most valuable asset your Yellow Page ad gives you and don’t even know it.
Chapter 3 – wwwdot…your own mini-newsletter. It’s not enough to have them go to your website. You’ve got to capture their name and email address.
Chapter 4 – When They Call…you’ve got to stand out. They’re calling your competitors next. How you can capture their vital information before they go.
Chapter 5 – When They Stop By…reward them. Use the most inexpensive way to get the most valuable asset that your competitors would pay any price to get.
Chapter 6 – Shopping Cart Magic…create your own sales and marketing department. If you’re satisfied with only filling their orders and filing their names you’re leaving sales on the table. You can quickly keep your foot in the door for add-on business, occupy a corner of their minds for word-of-mouth referrals, and eliminate the competition without breaking a sweat.
Chapter 7 – ROI – the Power of One…is it worth it? If you’re a florist, one sale of one arrangement pays for the month. If you’re a Realtor, one referral pays for 18 years. If you sell Boeing 777’s…?
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