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July 25, 2007 |
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Newsletter Contents • Cold Calling Webinar |
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People Skills “People skills. General David Petraeus has them.” Tim Russert, host of NBC’s Meet the Press, on the four-star general leading the war in Iraq. Warriors need people skills just like sales and customer service people? What are people skills anyway? How do they help you “win the war”, whether it’s with a mortal enemy or the customer you’re trying to sway? Who has them? How did they get them? Are they skills that you can teach? Are you born with them? Who do you know who has them? Who doesn’t? SuperRich, politicos, and dugout dictators Why would Tim Russert even bring it up? Why are people skills important? Whether these famous people have them or not (and they’re doing just fine either way), why are we told we’ll never make it in sales unless we have them? Hearts and minds “We need to have someone who can win their hearts and minds.” We need someone with people skills. That’s what separates salespeople from Donald Trump. He’s a billionaire with leverage who can force others to surrender to his whims. That’s what separates salespeople from Dick Cheney who has a zip line to the Oval Office and can “Damn the torpedoes, full speed ahead.” That’s what separates Lou Pinella whose team has no choice. They must obey. These people don’t need people skills for their jobs. They don’t need to win hearts and minds. They’re not affected by polls. They don’t care what others think. What’s the difference? Dictators dictate. Salespeople persuade. General Tommy Franks was the general for winning the war. General Petraeus is the general for winning the peace. Salespeople are bridge builders like Petraeus. (Yes, you can build bridges and be a fighter at the same time.) Unlike Trump, Cheney, and Pinella who can use force to get their way, our customers get to choose their money’s winners. Mad Money Russert asked Cramer why he was so successful his first year as a broker at Goldman Sachs when he made $700,000 (1984 dollars). “Because I made 33 cold calls each and every day. Religiously.” (Gotta love him already.) “You? Cold calls?” Russert asked. “Never missed a day,” Cramer proudly proclaimed. Russert asked Cramer how he turned a cold call into a sale. Cramer shared his secret. “Show me what you own, and I’ll tell you if it’s right,” Cramer would tell his prospects. “If it wasn’t good, I’d suggest a couple of stocks he should track in the financials for the next month. After thirty days I’d follow-up and ask what he thought about my picks. Because I was always right, I’d get my appointments and sales.” Cold calling and getting his foot in the door with his stock-watch approach won hearts and minds. How about that? A supersonic Type-A with people skills. I’m impressed. Not every job requires people skills, but our profession seems to be one of them. “People do business with people they like and trust.” People skills. They open doors and close deals. If you’re selling without them, you aren’t selling. |
What's Your Sales I.Q? As the CEO, you’re looking for a candidate to be president of your company and ask for several handwriting examples. Give yourself 10 points for each correct answer. Question 1: The candidate doesn’t necessarily need to have “people skills” as much as being brilliant, living in the present, and loving physical activity. These characteristics can be seen in: (a) the leftward slant of her writing; (b) no slant (all characters straight up and down); or (c) the rightward slant of her letters? Question 2: Looking at the candidate’s writing you notice that her characters are small. Is she: (a) brilliant; (b) illiterate; or (c) frustrated? Question 3: The candidate for the presidency you want has to be highly energetic and thrive on opposition. Such indications can be found in: (a) heavy pressure in the writing; (b) light pressure; or (c) inconsistent pressure (alternating between heavy and light)? ![]()
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