Why Subscribe To Snippets Newsletter?

 
  1. Are they fun?
    Short answer: Do you like opening presents?
    Long answer: I’ve had to attend too many sales meetings and seminars through the years that have nearly driven me to stand in the middle of the I-5 to see if I could be a bug on the next 18-wheeler’s chrome grille. If I’m not having fun writing them, you’re not having fun reading them.
  2. Will they make me rich and famous?
    Short answer: In your dreams.
    Long answer: But I will make you a better salesperson, manager, business person, or entrepreneur. Like I did for 13 years of sales training through my Cold Calling for Cowards ® national seminars, I use humor in my newsletters to educate about serious issues like: using body language in sales; selling when you’re not in control of the situation; remembering names and faces; seducing opportunity; getting customer feedback; changing the customer’s behavior; marketing in your underwear (true); dealing with rejection; tricks of the trade; what you’re doing to lose customers and how to stop it; the biggest mistakes I’ve seen salespeople make. And those are just some of the articles from this year alone!
  3. I don't care about you, what's in it for me?
    Short answer: You’ll get more from these articles to increase you’re sales than you’ll get from that second cup of grandedoublemochalatteamerenofizzle you’re sipping down so you won’t have to go cold call.
    Long answer: Even though the newsletter is free – yes, you heard me right, FREE I tell you – I realize your time can never be replaced and is the most important asset you have. I respect it and I won’t waste it. Unlike the nightly news that has to fill its hour time slot, if I have little to say, I’ll say little. If I have nothing to say, you’ll get nothing. They come out once a week. I usually have nothing to say around the holidays, my vacation time, and three-day weekends when I want to stretch them into four.
  4. Is my privacy protected?
    Short answer: Definitely.
    Long answer: Our privacy policy is that your email address will not be rented, sold, or shared. Period. Unless the NSA threatens to put me in jail, in which case I’ll turn the names over to the VA and they’ll set them free.
  5. If I really hate them, can I unsubscribe faster than I can be out of the office on a Friday afternoon?
    Short answer: Even faster.
    Long answer: Take me with you! If you can click a mouse, you can unsubscribe and never hear from us for the rest of your life. I’ll cry, but promise not to mope.
  6. Will you bribe me and give me something free?
    Short answer: Of course.
    Long answer: We’ve watched lobbyists. We know the score. If you subscribe today – and today only – we’ll email you our ebook Rx for Sales FREE! What happens if you procrastinate and don’t sign-up until tomorrow? Nuts. You got us. We’ll still email it to you for free because we don’t know how to take that crazy offer off and hide it from you when you come back.
  7. Who the heck are you?
    Short answer: Saved the best for last.
    Long answer: I’ve been compared to David Letterman. Salesman since 1973. Business owner since 1992. I’m salesman-owner-founder Jerry Hocutt of family-owned small business Hocutt & Associates, Inc. in Seattle (the other Washington). My business mission in life is to help people in business find, sell to, and retain customers. Don’t confuse my business mission with my personal mission: make it through just another day.

    I’ve trained over 150,000 salespeople, business owners, entrepreneurs, professionals, and managers in our nationally acclaimed Cold Calling for Cowards ® seminars. “He’s the Zen Master of Cold Calls” – Los Angeles Times 11/3/2003. (It always sounds better when someone else says it.)

    I’ve been compared to David Letterman by the New Brunswick (NJ) Star-Ledger 9/30/2002 (“Lord of the Rings”). “Okay, so he’s not David Letterman.” I didn’t say it was flattering. Just that I’ve been compared to him.

    I was the #1 Salesman in the Nation and Salesman of the Year for three years at the then Fortune 500 McCaw Communications Telepage Northwest.

    I created the Just A Thought… ™ postcards in 1989 that morphed into today’s You’ve Got Contacts D-I-Y Sales & Marketing Email Postcards ™. Please buy them so they’ll make you more money, make me more money, and so you can keep getting these wonderful FREE FREE FREE newsletters. (I also teach to always ask for the order.)

    I’ve had successful sales careers in school pictures, office equipment, 2-way radios, cellular phones and pagers, sales seminars, and Internet sales & marketing email postcards. Go figure.

    Husband of one (39 years and it seems like yesterday), father of 2, father-in-law to 2, grandfather of 3, and harassed by one granddog.





 

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